New Event
Have an idea? Let's build it.
You might have spotted an opportunity for a new event but don't have the time, resource or expertise to build it.
We can take that idea and turn it into a real event.
We specialise in small and large scale expo's, Confexes, conference's, experiential events, Award night's and brand activations.
Exhibitor Promotion
A new event has no track record to sell on. We set the strategy and prospect list for reaching first exhibitors, positioning a launch event so it attracts the right early partners despite having no history to point to.
Visitor Promotion
Building an audience for an event that's never run before is one of the hardest parts of a launch. We set the strategy for reaching a first audience, defining who they are and how to reach them before there's any past attendance data to build on.
Sales and Sponsorship
Securing sponsors and partners for an unproven event takes a different pitch to renewing an existing partnership. We set the sponsorship strategy and commercial positioning to bring in first-year partners at the right value.
Event Production
A first edition sets the standard every future one is judged against. We define the production brief and priorities that ensure the launch event delivers the experience your brand needs it to and leaves a lasting impact.
Prebook & Rebook
For a new event, this is about laying the groundwork for return attendance before the first edition has even happened. We build the pre-book and rebook strategy into the launch itself, so retention starts from year one instead of being an afterthought.
Concept Design and Due Diligence
Launching a new event means building the planning and operational framework from scratch. We bring senior-level oversight to set that structure from day one, so the foundations are right before delivery ever begins.
Planning and Operations
Before a new event exists, it needs the concept creating and testing. We bring the strategic rigour to validate the concept, from market gap to commercial viability, so you launch on evidence rather than instinct.
Branding and Creative
A new event needs an identity built from scratch. We provide the strategic direction and brand development alongside the planning, so the event launches with a clear position rather than brand being a second thought.
Marketing and PR
Launching an event means creating market awareness where none exists yet. We set the strategic direction for marketing and PR that introduces a new event to its market and builds credibility from a standing start.
Features
Every feature should earn its place. We set the strategy for which features draw audience numbers and drive revenue, so nothing's added just for the sake of it, whether that's content, experiences, or activations.
400k+
Attendees
9.2k+
Exhibitors and Sponsorship
£30m+
Revenue Generated
50+
Combined Years in Events
Existing Event
Already have an event?
Let's take it to the next level.
Every event is in a different place, so the support it needs is different too. Some need a steer at the top, others need more hands on the ground. Our team are agile to adapt our experience to what the event needs, from strategic direction through to hands-on delivery.
We can work alongside your existing team to identify opportunities, solve problems and build a plan for growth.
Strategy
When an event's plateaued or lost direction, it often needs a fresh strategic view rather than more hands doing the same things. We can set that direction, or work alongside your team to build it out together.
Resource
When the team's small and stretched, sometimes the answer isn't more strategy, it's more capacity. We can step in hands-on, taking on the workload directly so the team isn't running on empty and work is being maximised where needed.
Growth and Revenue
Covering exhibitor promotion, visitor promotion, sales & sponsorship, and pre-book/rebook: We look at where audience, exhibitors and sponsorship revenue have become stagnant, and build the strategy to grow all three, plus the systems that turn attendance into repeat attendance. We ensure that commercial goals are a focus.
Direction and Mentoring
When the team can deliver but needs stronger leadership to guide decisions and grow into the role, we provide that senior direction day to day, working closely enough to develop the team, not just advise from a distance.
Objective Perspective
Sometimes what's missing isn't strategy or resource, it's an honest outside view on what's actually working. We can review, challenge and get hands-on with the areas that need it, rather than just pointing out the problems.
Delivery and Brand
Covering planning & operations, concept & due diligence, branding & creative, marketing & PR, event production and features: We review how the event is planned, produced and presented, from whether the original concept still holds to whether production and branding still match where the event sits in the market, and reset what's needed to keep it sharp.
How We Work
You don't have to hand everything over to us.
We can own the whole event, lead a specific project or become an extension of your existing team.
Full Delivery
We take the event from idea to execution.
Project Support
We lead a specific area or phase of the event.
Ongoing Partnership
We work alongside your team to develop and grow the event over time.